Privacy Policy
Last Updated: January 2026
chris-hooley.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website chris-hooley.com (the "Site"), including all associated features and functionalities.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information about you in several ways:
- Personal Information: Name, email address, phone number (if voluntarily provided)
- Technical Data: IP address, browser type, device identifier, operating system
- Cookies and Tracking Technologies: Information stored via cookies, web beacons, and similar technologies
- Usage Data: Pages viewed, links clicked, time spent on the Site, referral sources, and navigation patterns
- Cookies: We use both session and persistent cookies to enhance your experience
How We Use Information
We use the information we collect for the following purposes:
- Analytical purposes to understand Site traffic and user behaviour
- Affiliate tracking and commission calculations with partner casinos and betting sites
- Site improvement, personalisation, and optimisation
- Fraud prevention and security
- Compliance with legal and regulatory obligations
- Direct marketing communications (with your consent where required)
Cookie Policy
Types of Cookies We Use:
- Essential Cookies: Necessary for Site functionality
- Analytics Cookies: Track user behaviour and Site performance (e.g., Google Analytics)
- Affiliate Tracking Cookies: Monitor referrals and conversions for partner casinos and betting sites
- Marketing Cookies: Enable targeted advertising and retargeting campaigns
Cookie Opt-Out: You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Site functionality. You can also opt out of analytics tracking via Google Analytics' opt-out browser extension.
Third-Party Links
Our Site contains links to external websites, including casinos, betting sites, and affiliate partners. We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party site before providing personal information or engaging with their services. Your use of third-party sites is at your own risk and subject to their terms and policies.
Your Rights
Under UK and EU data protection law (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making and profiling
If you are located in the United States, certain privacy laws (such as state consumer privacy laws) may grant you additional rights. To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically, we retain:
- Personal information: 3 years following your last interaction with the Site
- Analytics and usage data: 12-24 months
- Affiliate tracking data: As required for accounting and compliance purposes
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Website: chris-hooley.com
If you believe we have violated your data protection rights, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.